Deep in Yeezus glows the hope that there’s always a part of you power cannot reach. Even if all you can keep for yourself is your pain, it’s yours; no one else can claim it. Maybe you call that a soul and maybe you don’t; maybe it’s just the “you” that you don’t share on Facebook, that can’t be touched by advertising. Whatever its name, Yeezus insists it’s important—maybe the only thing that’s important.

If people want to call Kanye an egomaniac for knowing himself and his own potential, it’s their loss. Kanye West is a living example of the power of self-love when everything around you keeps urging you to collapse. Like he told Zane Lowe, ”if you’re a Kanye West fan, you’re not a fan of me. You’re a fan of yourself.” Yeezus is not a vessel for Kanye’s power but a spark for yours. You are powerful because you are a part of it.


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